Career Marketing I

Available to Certificate Program students only

Learning how to brand and promote yourself as a business owner are some of the most important skills to have as a freelance makeup artist. This class will cover the essential marketing resources to self-promotion, job placement, and skills to achieve a successful and lucrative career.

Topics covered include:

• Creating a niche
• Self-promotion techniques
• Branding techniques
• Creating a logo
• Job resources and makeup agents
• Rates, invoicing, and contracts
• Creating a website, portfolio, resume, reels,and social media business pages
• Tax write-offs, business licenses, retirement savings
• Keeping current with continuing education resources
• Replenishing your kit with product discount resources
• Best business practices

This class is useful for makeup artists interested in:

• Film, television, commercials, and stage makeup
• Fashion and advertising industries
• Bridal, celebrity, and special event makeup
• Music videos and band tours
• Being a social media influencer
• Education
• Working in or owning a salon
• Being a travelling makeup artist